Purpose of the Advocacy and Outreach Interest Group
Social service remains one of the most underfunded, misunderstood, and underappreciated fields of work. In order to strengthen the workforce and improve the lives of children and families, greater planning, development and support is needed to this frontline workforce. The Alliance has developed a Global Advocacy Toolkit and Call to Action, both as resources for advocating to governments and decision-makers for actions to strengthen this workforce. This interest group will discuss how to support the workforce in being more vocal and sharing a common global message to advocate for this workforce.
Description and Overview
Alliance members and professionals with experience in advocacy, communications, marketing and event planning held an initial planning call in January 2019 to discuss scope, activities, operation and specific deliverables for launching an interest group on advocacy and outreach aimed at increasing advocacy efforts for the social service workforce. During that call, a number of ideas for resources and materials were discussed. Three individuals have also since volunteered to be co-chairs of the group: Sarah Neville, Jennifer Kaberi and Shabira Sultana.
Joining the Interest Group
Please register on this page for the interest group if you wish to receive further updates and participate. Please click on "subscribe to this group" below after logging in. For trouble logging in or to be added to the list for updates if you're not yet a member, please email the Alliance.
Initial Work Planning
The co-chairs met to discuss next steps and determined that a good first step is to collect existing resources on this topic into a toolkit for wider use, but also to help gauge where there are gaps we may wish to address in the future.
The group is seeking any and all materials related to advocacy for the social service workforce. These could be:
- A/V materials: Promotional videos, public service announcements, radio announcements
- Resources, guides, and booklets - any gray literature
- Presentations: PowerPoints, lectures, speeches, speaking points
- Case studies: Success stories, emotional narratives, worker profiles